Every now and again a hugely rewarding project comes along. At Astera we’ve been lucky enough to have had more than our fair share, and helping St Edmund’s founder, Catherine, embark on her adventure of starting a Montessori was certainly one of those.
We were involved from outset, helping with the name, designing a simple logo and corporate literature and brochures as well as the website and email marketing.
Everything has been kept deliberately simple with the aim of showing how important the Montessori Method is in giving children the best possible start. While the website and literature alone would not have been enough, together with Catherine’s tireless work handing out the flyers and canvassing local opinion, the initial campaign has been an incredible success in a few short weeks. And significantly, but not altogether unusually, we haven’t actually met Catherine since she came to us with the project.
Perhaps a little immodestly, this is a good example of a clean and simple site that gets across all that it needs to but is flexible enough to grow as St Edmund’s Pre-School requires.
“Working with Nathan has been an eye-opener! He is totally dedicated to the job – and offers almost 24hr support in a deadline situation! Not only has he helped me enormously by creating a very eye-catching and informative website for my new Montessori Pre-School, but he has designed my artwork for several rounds of leaflets, posters and postcards for Marketing purposes.
“As I am a complete novice to the world of Marketing and setting up a business from scratch, he has provided me with incredibly useful insights into the psychology of the stakeholders – whether local residents, potential parents or questioning pcc members. Most importantly, as I have a very un-mathematical brain, Nathan has even been able to help me unravel the complexities of the grant funding formulas set by the local council and to help me to develop my pricing strategy.
“All in all, Nathan has provided an essential support to me in the setting up of my Montessori Pre-School and I don’t think anyone else who I went to for a webdesign quote would have provided nearly as much expert advice in so many areas. I now have 10 children registered with 3 months to go before opening! I am delighted!”
Catherine Middlemas, St Edmund’s Montessori