Pinks and Green are UK stockists of a rather large range of products from Danish design house Rice. The products are apologetically fun and extravagent, and yet they are deeply practical and durable.
What a fantastic project this has been! Not only did this project start from a brief of: can you help us? But the products are as fabulous as the people behind the company.
The original site had come to the end of it’s life. It had done exactly the job it was needed to do – prove that there was a growing market to support the business. Having done that, now the website’s task was to build a brand and sell the gorgeous melamine, kitchen accessories, soft toys, paper mache deers heads and so on.
We started by redesign the look and the feel of the site and made this work with an online content management system. It is fair to say that Pinks and Green are in no way technically minded. Not even vaguely. So the system had to be easy to use and to simple to update.
Above all though it had to be appealing to customers and potential customers. The newly designed website had to ooze family friendly brand appeal and it had to be able to deliver customers from browsing to buying effortlessly. For any modern business (or any traditional business in the modern age) management information is so very important. With Pinks & Green even the most nerdy would have enough data to keep them happy – but on a practical level there are summaries of sales, visitor traffic and more to help inform decisions.
On launching the site Astera created and issued an email newsletter was issued containing news highlights and special sales promotions. At the time of writing this that email had generated a massive 50% click through rate and, within the first few hours, led to a significant sale from a new customer.
At Astera we always enjoy working with the companies that we are lucky enough to call clients. And that is especially true of Pinks and Green. Success couldn’t happen to better people!